Don’t Take Yourself Out of the Game

As the weeks roll by, I am having many conversations with clients about their businesses. The situations are mixed. Some clients have seen an immediate loss of income. Some are holding steady. Many are making new sales. Some are just … Read More

Marketing Should Not Be a Joyless Grind

Marketing should not be a joyless grind. Marketing should not be a chore we dutifully check off as we go about our businesses. Marketing should not feel, as one of my clients described it, like pulling fingernails. If marketing feels … Read More