My first real Trueing challenge was when I graduated from college. Up to and through college I had a game plan. And the game plan was basically to study hard and get good grades. And it wasn’t really my game … Read More
Principle #9: Working on Your Message is a Lifetime Process
Principle #9. Trueing your work is a lifetime process. Does some part of you wish that you could just nail your message and be done with it? I’m not sure that’s useful or realistic. Trueing your work is a lifetime … Read More
Principle #8: A Better Way to Measure your Success
Principle #8. Measure your success by how alive and on-point your message is Too often I see people measuring the success of their message by how people respond. By how many people say they like the message. Or how many … Read More
Principle #7: Assume People Want to Hear What You Have to Say
Let’s talk about Principle #7. Assume that people care about what you have to say. If you are going to step out in the world and show up in your full glory, writing and speaking your Words on Fire, it … Read More
Principle #6: Why You Don’t Want to Rush Getting Your Message Right
Principle #6: It takes time and effort to dial your message in right. But don’t wait to get it perfect to show up. Sometimes we have unrealistic ideas of messaging. We think an hour here or there and boom, we’ve … Read More