What Makes Your Business Strategy Sexy

Strategy at its best can be sexy. Because Strategy at its best is about the courageous effort to fulfill desire. Strategy is where yearning is met with planning. Strategy could be defined as the application of careful thought as to … Read More

What Is and Isn’t Relational Marketing

A client of mine (who is not a big fan of “either/or” but who prefers to look at “both/and”) recently challenged me on the idea that as a business owner, you have either a relational or a transactional approach. She … Read More