Strategy at its best can be sexy. Because Strategy at its best is about the courageous effort to fulfill desire. Strategy is where yearning is met with planning. Strategy could be defined as the application of careful thought as to … Read More
Why Focusing on Sales Doesn’t Make Your Approach Transactional
I said in a previous post that I would talk about “non-transactional advocacy for your work”. I’ve defined a Transactional approach to business as one where the business owner is significantly more focused on what they will GET from an … Read More
Why Sorting Out Transactional and Relational Approaches Can Be Confusing
I said in a previous post that your approach to business is either fundamentally transactional or fundamentally relational, and that it couldn’t really be both. To be more clear: the way you do business, you can orient your choices around … Read More
What Is and Isn’t Relational Marketing
A client of mine (who is not a big fan of “either/or” but who prefers to look at “both/and”) recently challenged me on the idea that as a business owner, you have either a relational or a transactional approach. She … Read More
Is Your Approach to Business Transactional or Relational?
Over my many years in business, I’ve come to realize that your approach to business can be Transactional or Relational. And fundamentally it can’t be both. As Bob Dylan would say “But you’re gonna have to serve somebody.” In a … Read More