One of the things I work on with clients that I don’t see offered anywhere else is something called Story. (Yeah, Story is what I call tricky language. It means different things to different people in different contexts.) When I … Read More
Hey, I’m talking to YOU
I was working with a client on Story this week, and we were talking about a concept I call Thrilled Beyond Belief clients. The idea is that if we are going to expend a lot of energy putting ourselves and … Read More
Why a time tracker is your secret weapon
I started using a Timesheet app again. When I do my review of my private clients’ written work, I hit a button when I start and when I stop and I record exactly how much time it’s taking. Why? Because … Read More
[Say What You Do Better] Lesson Seven: Talk Endlessly About Why Your Work Matters
So another thing we tend to do when we write and speak about what we do, is that we try to explain what we do or how it works and we forget to actually tell people why this work matters. … Read More