So another thing we tend to do when we write and speak about what we do, is that we try to explain what we do or how it works and we forget to actually tell people why this work matters. … Read More
[Say What You Do Better] Lesson Six: Why Your Poetic Language May Not Land
Often, my clients write beautiful, moving statements about their work. “I help people find and act on their inner courage.” “I help people dive deep into what is true for them and then live from that truth.” “I help people … Read More
[Say What You Do Better] Lesson Five: Why You Should Do This, Not That
The human brain loves contrast. That’s why mostly we read black letters on a white background. It makes things easier to see than if we had pale yellow letters on white background or green letters on a blue background. The … Read More
[Say What You Do Better] Lesson Four: Tell the Story YOU Are Here to Tell
You are not a random bit of flotsam floating through a chaotic universe (even if it feels like it sometimes this year). Your life has carved a path, shown you things. Developed you into someone with an understanding of some … Read More
[Say What You Do Better] Lesson Three: Land Your Big Ideas with Concrete Details
My clients are people with big ideas: visionaries, idealists. People who can see better ways that we can be in the world. So big ideas come naturally to them and to their way of speaking. They want to talk about … Read More