Why is writing for your business so hard?

Clients often come to me pulling their hair out, going in circles trying to put words together to represent who they are and what they do. To put together their home page, or their services page. To write an email about their services. To write a bio.

There’s a reason business writing is hard. And almost no one ever talks about it.

Business writing is hard because writing for our business reveals where we aren’t clear, and anything that is energetically not resolved about our work.

If you aren’t crystal clear about what you are offering, you will struggle to write about it.

If you don’t feel safe about being seen as you are, writing will be hard.

If you feel embarrassed tooting your horn, writing clearly will be hard.

Mostly we gloss over this. We beat ourselves up for not being better writers, when in fact, we are perfectly fine writers.

Learning to write well for your business is a rite of passage.

It’s an invitation to sit with the discomfort of not knowing, not being clear. It’s an invitation to use words and language to move through the difficult places, to explore new possibilities, so that you not only get more clarity, you have a way to hold on to that clarity, and express that clarity.

But, for your writing to be a rite of passage, and not just a chore, requires certain things:

A guide to take you into deeper water, into deeper territory, further into the unknown and the discomfort so you don’t stay on the surface or spin around questions like “should I say ‘use’ or ‘utilize’?”
Patience and the capacity to love yourself in your messiness and vulnerability and fuzziness
Resilience to keep writing, to keep evolving, to keep producing the next best iteration of your writing even when you aren’t certain where it’s leading
Feedback to help you know when you are on track and when you are drifting off track
When you recognize that business writing isn’t just a technical skill, it’s a deep dive into your psyche, it’s an invitation to step into a fuller, richer embodiment of who you want to be, something changes.

You don’t beat yourself up if it doesn’t come quickly.

You take on the challenge.

You take it as your cod liver oil, your morning workout, your commitment to mediation, something that strengthens and vitalizes you, even if part of you doesn’t want to take it on.

You stop worrying as much about performing for your audience, or being liked, or being chosen.

And you start reveling in the unmistakable joy of knowing you are showing up as your true self and reveling in the beauty of that.

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