Know Exactly Your Next Step to Write Better Copy that Calls Your Right People In

• Have you ever written home page copy or a sales email for your business that you thought was so inspiring, but no one seems to respond? (Don’t be embarrassed, we all have. Even me.)
• Have you done everything you can to write good, strong copy, but you just can’t put your finger on what is missing or isn’t working? (This happens for a lot of my clients.)
• Are you waiting to share a new offer or a new version of your work but you can’t quite trust that what you want to say is coming across on the page? (I see this a lot.)

There’s an easy and fast fix for this.

And it doesn’t involve learning a bunch of copywriting tricks.

Your Words Matter

People buy from you when they get what you do. When they can feel and sense you, the real you, and your wild and unmistakable voice coming through the words on the page.

And if you don’t nail that, all the cool copywriting tricks in the world won’t help.

If you are pulling your punches, or trying to soften your radical message, or if you are spinning around trying to share three or four different messages to see which one sticks, your potential clients won’t connect with your words, and won’t raise their hand for what you are offering.

Are You Chickening Out?

The biggest reason I see that someone’s copy falls flat is when they are backing off of the message they really want to share. We don’t mean to, but when it’s time to write those words for the public, we pull our punches. We aren’t direct. We try to make our message palatable.

And the result is blah copy that doesn’t really go anywhere.

Or we try to cover too many bases and share too many messages at the same time, which just dilutes what we are trying to share.

You May Not Be Saying What You Think You Are Saying

The words we put out in the world speak volumes.

They don’t just say what we think they are saying.

They communicate on multiple levels.

They show where we feel strong and where we feel weak. They show what brings us alive, and where we are confused. They show what we are ready to own and claim about our work, and where we are trying to please.

Any piece of writing potentially reveals what you are most passionate about and where doubt or fear are clouding your communication.

Stop Guessing and Get Rewriting!

I’m not offering a long course or process here.

What I am offering is my eyes on your words, and my direct feedback to you on what is working, what’s on point, and what needs to get cleaned up.

When you sign up for an Online Message Review, all you have to do is point me to your words (your web site, your blog posts, your social media feed) and I’ll do the rest.

I will read a select amount of material.

I will prepare a written report on what is working and what isn’t.

I’ll record a video message summarizing what I see and how I see you can immediately make your writing stronger.

And then you take that direct, specific input based on YOU and rewrite your copy.

Why My Eyes Matter

Words speak to me. I have a gift for hearing what is and what isn’t being said.

When I read your current copy, no matter how rough or polished, I often sense what the real message and story is you’re here to share, and whether or not you’re stating it outright or soft pedalling it so as not to offend anyone.

I can quickly spot when you’re on target or when you’re drifting off the mark. I can see what you absolutely want to keep, and what you can quickly change to have a more powerful presentation.

The focus of my work is helping you find your True Path – to show up in this world understanding why you’re here, what you are here to experience, what you want others to experience. I want you to recognize your strength and magic. I want you to figure out your Real Work, and get busy expressing that full power with every fiber of your being.

Because It’s Not Just Your Message – It’s the Expression of Your Soul

Don’t faint, but words aren’t everything.

You are who you are, and your magic is your magic whether or not you have words for it.

People feel and sense who you are even when you don’t tell them explicity.

When you KNOW who you are and why you are here, it changes how you show up ine world. It changes your energy and your presence.

People start to trust you, not because you EXPLAIN what you do well, but because they can feel the truth and the solid ground in you.

This Online Message Review focuses on the clarity and power of the message at the core of your business, rather than on the structure of your headlines, call to action, or bullet points.

What You’ll Get From Your Online Message Review

Here’s what you stand to get from an Online Message Review:

• You’ll discover where your message shines, and where your passion and clarity are getting muddied
• You’ll learn what is the most successful and effective language you are using
• You’ll have more confidence showing up as you are today because you’ll know what language is strongest and what is working
• You may discover there is a better order or arrangement of the information on your site
• You’ll be directed to expand where your energy and passion are strongest
• You may have a crucial aha that gets you focused and moving forward in a more powerful way
• You’ll understand the language you are using that really lands so you can keep using it for good impact or use more of it
• You’ll get a (loving) kick in the pants to stop pulling your punches or pussy footing around what you really want to say
• You’ll receive encouragement to develop and deepen what you are saying that has substance
• You’ll get a list of suggestions to act on so that your online presence is immediately stronger
• You’ll have a sense of how close or far you are to knowing and expressing your message
• You’ll get my intuitve hit on what your message is

It’s a tremendous relief to no longer have to figure this all out yourself.

My feedback will be delivered with tremendous respect, kindness, and enthusiasm for what you bring to the table.

You’ll have the confidence that comes from bringing on an outside perspective to help you spot the holes and inconsistencies in what otherwise might be a great presentation.

You’ll get concrete, practical suggestions about what you can do right away to bring more of the beauty of your message forward – a necessary step to your being seen and celebrated and rewarded for what you bring to the world.

Clarity and Insight Are Just a Click Away!

If you are ready to stop wondering why your copy isn’t working, and get started writing words that excite you and your potential clients, sign up today for your Online Message Review.

$300 (plus sales tax for NM residents)

You’ll receive:

• A written report reviewing ten key categories and my comments on the strongest language, what’s working, and what needs to be improved, as well as my take on whether or not you are sharing your biggest, deepest message.
• A video summary of what I see so you get a more conversational take on the content in the written report.
• A 15-minute follow up Zoom appointment with me to ask any questions

This service is ideal for motivated, self-starters who need a little guidance to get moving on their own.

Sign up if:

• you think your copy is great but no one else seems to
• or if you know your copy isn’t working, but you aren’t sure why or how to fix it

“Isabel’s Online Message Review helped me in three important ways: confirmation of what IS working, laser-like focus into what is fuzzy and unclear, and the biggie — her ‘intuitive hit’ that perhaps I wasn’t conveying my biggest deepest message. I liked the report categories and numerical ratings; they gave me clear, specific feedback that I could act on. The real bonus was the accompanying video of Isabel sharing her frank perceptions in a gentle, genuine way. Within 24 hours I was able to rewrite my site and feel really good about it.”

Lois Kelly, Corporate Rebel, www.foghound.com

“Isabel, it was so useful to have someone with totally fresh eyes look at my site and help me figure out where my copy was working and where it wasn’t speaking for me the way I wanted it to. I appreciated our discussion about how to make the specific methodology I use – Neuro-semantics – come alive for people through a more personal way of talking about it.

Plus, your question about whether or not this was my biggest, deepest message was on target. Your intuitive hit was that there was a more concrete, specific message that could come out of me. Since then, I’ve finally found my ideal client: I’m now the Get-Out-of-Your-Own-Way Expert for Introverted Entrepreneurs. This is totally me and allows me to show up powerfully in all my shyness.”

Dr. Irena O’Brien, The Get-Out-of-Your-Own-Way Expert for Introverted Entrepreneurs, http://irenaobrien.com/en/