When clients of mine want to ramp up their businesses, whether starting from scratch or reviving a business that has run slack, I like to talk about this idea of the Four Buckets. Understanding the Four Buckets can help tame … Read More
The Limits of Traditional Marketing Part 3 – Challenging the Assumptions of Traditional Marketing
I recently wrote two articles about the Limits of Traditional Marketing. The first was about rejecting the notion that people only buy from us when we solve an urgent problem. You can read it here: https://isabelparlett.com/the-limits-of-traditional-marketing-part-1/ The second was about … Read More
The Limits of Traditional Marketing Part 2 – Creating Your Own Words and Phrases
I recently wrote about a client of mine who felt caught between what I taught her about marketing with Potent Expression and a more traditional marketing mentor who was concerned that what my client wanted to offer wasn’t marketable. If … Read More
The Limits of Traditional Marketing Part 1
One of my Words on Fire clients recently came to me with feedback she’d gotten from another marketing mentor. It was confusing because her other mentor challenged my client’s desire to focus her work on helping women live radiant lives – “helping … Read More
Because Strategy Matters
Business strategy might seem complicated, but the way I see it, it boils down to two basic things: What do I really want? How do I think I can get what I want? Business strategy to me is less about … Read More