Why I Don’t Call What I Do Branding

A couple of years ago, I did what I call an Online Message Review with a new client. Reading through several pages on her web site, I could pinpoint the language at the heart of her story. I could feel … Read More

The Messy Middle in our Client Stories

I wanted to talk a bit about collecting client stories. Partly because I’ll be sharing some stories from my brilliant clients with you over the coming weeks, so it’s on my mind. And because clients often ask me about how … Read More