Sometimes when we write and speak, we take a while to get to the good stuff, the real heart, the meat of what we have to offer. And part of that comes from underestimating or undervaluing what we know. I … Read More
Are you hiding what makes your work pop and fizz?
One of the things that’s been coming into focus for me lately is what a difference it can make when we stop being careful and strategic about how we present ourselves to the world, stop trying so hard to do … Read More
Revitalizing a Successful Business
Here is another case study of how message work can energize an already successful business: Mark Silver called me last fall to ask for my help in solving a challenge with his messaging. Now, if you don’t know him, Mark … Read More
Before You Write Copy
This is Lesson Four in a series of six posts that preview just some of the content from my Put the Mojo in Your Message training. Every single business owner needs to be able to use written words to tell … Read More
How to Find Your True Wisdom
This is Lesson Three in a series of six posts that preview just some of the content we’ll be working on in the Words on Fire Transformative Message Development training. In our previous lesson, we talked about getting someone’s attention … Read More