What does it mean to talk about message as it relates to our businesses? For some, it just means the words you use when you write and speak about your business. For others, it’s the value proposition, the promise that … Read More
Potent Expression from the Depths
Someone recently asked me a great question. One of those great questions that I don’t have a swift or easy answer to. One I suspect I’ll be unraveling for a while. The question was something to the effect of “How … Read More
[Stories] Jaime and the Relationship of Language to Leadership
Jaime and her husband David own Tier One Services, an accounting firm that specializes in serving not-for-profit organizations and mission-driven for-profit organizations in the $1M-$50M range. About a year ago, Jaime posted online that she was looking for someone to … Read More
The Four Bucket Approach and Working with Buckets Three and Four
In my last email, we talked about the Four Buckets for Bringing in New Clients, and specifically how to work with Buckets One and Two The Four Buckets are: Bucket One: Folks you already know who you would love to … Read More
The Four Bucket Approach to Finding New Clients
When clients of mine want to ramp up their businesses, whether starting from scratch or reviving a business that has run slack, I like to talk about this idea of the Four Buckets. Understanding the Four Buckets can help tame … Read More