It’s okay in your marketing to talk about your people’s problems. But make sure when you talk to your audience about their problems that you are talking about the right problems. Not the ones that “wake them up at 3 … Read More
The Limits of Traditional Marketing Part 1
One of my Words on Fire clients recently came to me with feedback she’d gotten from another marketing mentor. It was confusing because her other mentor challenged my client’s desire to focus her work on helping women live radiant lives – “helping … Read More
Why I Don’t Call What I Do Branding
A couple of years ago, I did what I call an Online Message Review with a new client. Reading through several pages on her web site, I could pinpoint the language at the heart of her story. I could feel … Read More
Potent Expression Story 3 – Jenna and the Confidence of Bringing All of Yourself to The Table
This is a story about finding confidence as a result of bringing all of who you are to the table. It’s also about the necessity of allowing yourself to be confused or uncertain on the path to finding the right … Read More
Potent Expression Story 2 – Ellen and the Coming Home of Claiming Wildness
Here’s our second of three stories about stepping into Potent Expression. This is a story about being told that you can’t say what you really want to say about the work you do. It’s about what happens when you’re told … Read More