The Limits of Traditional Marketing Part 1

One of my Words on Fire clients recently came to me with feedback she’d gotten from another marketing mentor. It was confusing because her other mentor challenged my client’s desire to focus her work on helping women live radiant lives – “helping … Read More

Why I Don’t Call What I Do Branding

A couple of years ago, I did what I call an Online Message Review with a new client. Reading through several pages on her web site, I could pinpoint the language at the heart of her story. I could feel … Read More