It’s okay in your marketing to talk about your people’s problems. But make sure when you talk to your audience about their problems that you are talking about the right problems. Not the ones that “wake them up at 3 … Read More
The Limits of Traditional Marketing Part 1
One of my Words on Fire clients recently came to me with feedback she’d gotten from another marketing mentor. It was confusing because her other mentor challenged my client’s desire to focus her work on helping women live radiant lives – “helping … Read More
Before You Write Copy
This is Lesson Four in a series of six posts that preview just some of the content from my Put the Mojo in Your Message training. Every single business owner needs to be able to use written words to tell … Read More
How to Find Your True Wisdom
This is Lesson Three in a series of six posts that preview just some of the content we’ll be working on in the Words on Fire Transformative Message Development training. In our previous lesson, we talked about getting someone’s attention … Read More
Getting Unstuck Around Audience
This is Lesson Two in a series of six posts that preview just some of the content we’ll be working on in the Words on Fire Transformative Message Development training. There’s no way around it. If you don’t know who … Read More
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