The New Art of Writing Good Copy We all need good words to put our work out into the world. As business gets more and more virtual, we meet more and more people through our words instead of in person. … Read More
Getting Paid for Being Me
On a call I did recently, one participant declared that her intention for her work was “to be paid for being me.” We laughed, but it seems to me that beneath our light-hearted response, we recognized a potent desire that’s … Read More
Balancing Strategic and Expressive Energies in Your Business
I was on my Sales Letters and Proposals call today, and as we talked about the mindset and techniques for writing a great sales letter, we veered into this really interesting discussion. One of my clients said that someone had … Read More