We show up in the world as a function of who we believe ourselves to be. When we hold ourselves as someone “just dabbling” or “checking things out” in our businesses, that transmits. When we hold ourselves as a perpetual … Read More
Revitalizing a Successful Business
Here is another case study of how message work can energize an already successful business: Mark Silver called me last fall to ask for my help in solving a challenge with his messaging. Now, if you don’t know him, Mark … Read More
Before You Write Copy
This is Lesson Four in a series of six posts that preview just some of the content from my Put the Mojo in Your Message training. Every single business owner needs to be able to use written words to tell … Read More
How to Find Your True Wisdom
This is Lesson Three in a series of six posts that preview just some of the content we’ll be working on in the Words on Fire Transformative Message Development training. In our previous lesson, we talked about getting someone’s attention … Read More
Getting Unstuck Around Audience
This is Lesson Two in a series of six posts that preview just some of the content we’ll be working on in the Words on Fire Transformative Message Development training. There’s no way around it. If you don’t know who … Read More