As the weeks roll by, I am having many conversations with clients about their businesses. The situations are mixed. Some clients have seen an immediate loss of income. Some are holding steady. Many are making new sales. Some are just … Read More
Marketing Should Not Be a Joyless Grind
Marketing should not be a joyless grind. Marketing should not be a chore we dutifully check off as we go about our businesses. Marketing should not feel, as one of my clients described it, like pulling fingernails. If marketing feels … Read More
What Makes Your Business Strategy Sexy
Strategy at its best can be sexy. Because Strategy at its best is about the courageous effort to fulfill desire. Strategy is where yearning is met with planning. Strategy could be defined as the application of careful thought as to … Read More
Why Focusing on Sales Doesn’t Make Your Approach Transactional
I said in a previous post that I would talk about “non-transactional advocacy for your work”. I’ve defined a Transactional approach to business as one where the business owner is significantly more focused on what they will GET from an … Read More
Why Sorting Out Transactional and Relational Approaches Can Be Confusing
I said in a previous post that your approach to business is either fundamentally transactional or fundamentally relational, and that it couldn’t really be both. To be more clear: the way you do business, you can orient your choices around … Read More