Most humans don’t choose to bring original work into the world. Many humans choose to work for others, in roles that are defined for them. Some humans choose to create businesses following the mold of expected offerings, known products and … Read More
How We Meet Our Audience
So there is a nuance here I want to explore. We don’t find our Transcendent Message as long as we are worried about what to say that will sound good. But that doesn’t mean when we write and speak out … Read More
Does embracing my Transcendent Message mean that I won’t get clients as easily?
The deep fear I hear from clients, and potential clients, is that by choosing to express their Transcendent Message, the story of what has emerged from their lifetime of experience in the world, that they will be resigning themselves to … Read More
The Transactional Message vs. the Transcendent Message
What does it mean to talk about message as it relates to our businesses? For some, it just means the words you use when you write and speak about your business. For others, it’s the value proposition, the promise that … Read More
Potent Expression from the Depths
Someone recently asked me a great question. One of those great questions that I don’t have a swift or easy answer to. One I suspect I’ll be unraveling for a while. The question was something to the effect of “How … Read More