Principle #3: The more you try to conform to what you think people want to hear the less impact you’ll have. The problem with most marketing training is that it teaches us to try to get into the heads of … Read More
Principle #2: It’s not about getting the words just right
Principle #2: It’s not about getting the words just right, it’s about getting your energy and presence lined up through working with your words. Sometime we get a little nuts trying to get our words right. “Should I say use … Read More
Principle #1: When you show up in your full power, everything changes
Over the coming weeks, I am going to be sharing a set of principles I work from when I work with my clients on showing up in their full power and glory, when they write, when they speak, and when … Read More
When you are stuck writing, it’s usually not about your writing
In practical terms, I help clients to write and speak about their work. To put together the words and phrases that let them tell a beautiful story about who they work with and what becomes possible for people through their … Read More
Is this missing when it’s time to talk about your business
One of the things I work on with clients that I don’t see offered anywhere else is something called Story. (Yeah, Story is what I call tricky language. It means different things to different people in different contexts.) When I … Read More