Recent Writings

When you realize that you can’t do it wrong (our previous lesson), something else becomes possible. Saying the thing that scares you. For a long time, I‘ve said to my clients, “the thing you are afraid to talk about is … Read More

So here you are wanting to tell the world what you do. Yearning to be seen and appreciated and valued. So many rules and recommendations about how to do it. You’ve done the trainings. Say this. Don’t say that. Be … Read More

As the weeks roll by, I am having many conversations with clients about their businesses. The situations are mixed. Some clients have seen an immediate loss of income. Some are holding steady. Many are making new sales. Some are just … Read More

Marketing should not be a joyless grind. Marketing should not be a chore we dutifully check off as we go about our businesses. Marketing should not feel, as one of my clients described it, like pulling fingernails. If marketing feels … Read More

Strategy at its best can be sexy. Because Strategy at its best is about the courageous effort to fulfill desire. Strategy is where yearning is met with planning. Strategy could be defined as the application of careful thought as to … Read More