I said in a previous post that your approach to business is either fundamentally transactional or fundamentally relational, and that it couldn’t really be both. To be more clear: the way you do business, you can orient your choices around … Read More
What Is and Isn’t Relational Marketing
A client of mine (who is not a big fan of “either/or” but who prefers to look at “both/and”) recently challenged me on the idea that as a business owner, you have either a relational or a transactional approach. She … Read More
Is Your Approach to Business Transactional or Relational?
Over my many years in business, I’ve come to realize that your approach to business can be Transactional or Relational. And fundamentally it can’t be both. As Bob Dylan would say “But you’re gonna have to serve somebody.” In a … Read More
Stepping Out from Behind the Cardboard Cutout
So as human beings, we face a profound choice. Do we show up in the world as a cardboard cutout – a representation of what we think other people want to see or what we believe we should be? Or … Read More
[Stories] Janet and Breaking the Habit of Cloaking Who You Are
Janet has a history of struggling with marketing training, and specifically trying to write copy that represents the value she offers to women as they become grounded in their power and presence. She has signed up for several marketing programs … Read More