Kathy is growing a new business after leaving the corporate world four years ago. Like most of us, she has been on a journey to define the work she wants to bring forward as her own, to get the work … Read More
How You Talk About People’s Problems Changes Everything
It’s okay in your marketing to talk about your people’s problems. But make sure when you talk to your audience about their problems that you are talking about the right problems. Not the ones that “wake them up at 3 … Read More
What It Means to Bring Original Work Into the World
Most humans don’t choose to bring original work into the world. Many humans choose to work for others, in roles that are defined for them. Some humans choose to create businesses following the mold of expected offerings, known products and … Read More
How We Meet Our Audience
So there is a nuance here I want to explore. We don’t find our Transcendent Message as long as we are worried about what to say that will sound good. But that doesn’t mean when we write and speak out … Read More
Does embracing my Transcendent Message mean that I won’t get clients as easily?
The deep fear I hear from clients, and potential clients, is that by choosing to express their Transcendent Message, the story of what has emerged from their lifetime of experience in the world, that they will be resigning themselves to … Read More