Revitalizing a Successful Business

Here is another case study of how message work can energize an already successful business: Mark Silver called me last fall to ask for my help in solving a challenge with his messaging. Now, if you don’t know him, Mark … Read More

Before You Write Copy

This is Lesson Four in a series of six posts that preview just some of the content from my Put the Mojo in Your Message training. Every single business owner needs to be able to use written words to tell … Read More

How to Find Your True Wisdom

This is Lesson Three in a series of six posts that preview just some of the content we’ll be working on in the Words on Fire Transformative Message Development training.  In our previous lesson, we talked about getting someone’s attention … Read More

Getting Unstuck Around Audience

This is Lesson Two in a series of six posts that preview just some of the content we’ll be working on in the Words on Fire Transformative Message Development training. There’s no way around it. If you don’t know who … Read More