On a call I did recently, one participant declared that her intention for her work was “to be paid for being me.” We laughed, but it seems to me that beneath our light-hearted response, we recognized a potent desire that’s … Read More
Balancing Strategic and Expressive Energies in Your Business
I was on my Sales Letters and Proposals call today, and as we talked about the mindset and techniques for writing a great sales letter, we veered into this really interesting discussion. One of my clients said that someone had … Read More