Revitalizing a Successful Business

Here is another case study of how message work can energize an already successful business: Mark Silver called me last fall to ask for my help in solving a challenge with his messaging. Now, if you don’t know him, Mark … Read More

Why Most Core Message Work Falls Short

Yesterday, we talked about what it takes to have a funky, maverick business. There are many wonderful tools and processes to help you get more clarity about who you are and to find words to share that with others. You … Read More